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5 Ways to Support Today’s Young Women Leaders

Young women aren’t future women leaders. They are women leaders. Period.

Last month, I participated in two events that drove home that point. First, I spoke at the kick-off event for Gender Balance Consulting, a student-led organization at the University of Pennsylvania’s Wharton School founded to increase its clients’ commitment to gender equality. Second, I moderated a panel on pathways to leadership for young women, cosponsored by the Girls Scouts of the Nation’s Capital, American University’s School of Public Affairs, and my firm, Smash Strategies.

The young women involved in these events are engaged across diverse issues: women’s economic participation, anti-bullying, building leadership. We need their voices in every place where decisions are made. While 56 percent of college students are women, only 40 percent of colleges have women student body presidents. Running for student government is important because those who do are 11 percent more likely to run for political office. (And, forty percent of women currently in Congress were involved in student government.)

We need to value and validate the leadership of these young women and support their work. Here are five ways we can play a role in their success:

1. “If you can’t see it, you can’t be it.” We all know this mantra. Talent and skill matter but so does seeing someone like you as a diplomat, a scientist, a lawyer, a doctor, fill-in-the-blank. Young women need diverse role models, and we need to be accessible to them and tell our stories. Women can learn from men, but men can’t give advice on navigating the workplace (or the world) as a woman. The panel on young women’s leadership featured such a group of speakers. One panelist discussed her challenges being an African-American woman and a corrections officer, another around being a working mom.
2. It’s not only about doing the job well, it’s about claiming credit. Women often don’t get the credit or the visibility as experts we deserve. Young women aren’t always encouraged to promote themselves and don’t hear that many women’s public voices. For example, men dominate the Sunday morning talk shows, filling eight of the 10 most frequent guest seats. And, less than 15 percent of the millions of quotes shared every day are by women and girls. This needs to change. We must encourage young women to write blogs and books, place them as speakers on panels, book them for media appearances, and nominate them for awards. Exposure is a validator.
3. Networks are important to success. Building a network starts from a young age (the school you attended, your sports team). Knowing a lot of people isn’t enough. We can help young women expand their networks by inviting them to events as our guests, by introducing them to others who can open doors, give feedback on ideas, and help find someone to build their skill set. We can coach them on how to ask for advice from others.
4. Confidence can be learned. In the Confidence Code, Katty Kay and Claire Shipman write about the confidence gap: women don’t consider themselves as ready for promotions as men do, predict they’ll do worse on tests, and overall underestimate their abilities. But, research demonstrates that acting confident can build that skill. Getting in the game makes a difference. We need to give constructive feedback to young women and give them opportunities to practice confident behavior. And, we should complement young women for their smarts and accomplishments, not just their looks.
5. We need to engage young men. As young women build their leadership portfolio, it’s important to engage other women and men. The work to empower women can’t be seen as a “zero-sum” game; it must expand opportunity for everyone. Men were about 20 percent of the audience at the Wharton School event, which helps to bring men into the conversation about the need for diversity in business leadership. We can encourage young women to engage young men, but we can do so as well.

Young women are coming into their own as leaders — not only of specific projects and companies — but of a culture that brings out the best in everyone. Together we can expand their reach and propel them further and faster. Let’s do it.

StartUps: Embedding a Focus on Gender From Day One

Businesses ignore women — and a focus on gender — at their peril. Everyone from startup founders to CEOs of Fortune 500 companies needs to promote women’s leadership, create safe and fair workplaces, support and engage women in the community, and ensure that their products and services reflect the differential experiences, and needs, of women and men.

When women’s participation in the labor force increases, GDP rises. When women start businesses, communities flourish. When companies have more gender diversity at the top, they are 21 percent more likely to experience above-average profits.

Startups founded by women are more profitable. According to the Vinetta Project, startups founded by women are 20 percent more likely to be revenue generating and there is a 35 percent higher return on investment (ROI) when financing a company founded by women.

Founding teams that include a woman outperform their all-male peers by 63 percent, according to First Round Capital,comparing performance data in their portfolio over a 10 year period. Women founders create companies targeted at new market niches. Many of the most innovative and promising women-led startups focus on how to manage and ease the time burdens women face. For example, in 2014, Kate Ryder founded Maven Clinic, an online platform connecting consumers with doctors, nurses and other healthcare professionals with appointments in real time and a starting price of $18.

I spoke recently on a panel, “Women=Change,” held during DC Startup Week, a festival of programming for founders and entrepreneurs. The standing-room session addressed how focusing on women and gender can increase profitability and sustainability as well as how to concretely build this approach into business planning and development.

Four of my key takeaways:

Good news: investors are looking to invest more in women-led companies. In 2017, only two percent of venture funding went to women-led startups and ventures. That needs to change. But, more funds are investing in companies led by diverse founders. The Helm plans to only invest in women-led companies, and Backstage Capital announced a $36 million fund investing exclusively in companies led by black women founders.
Building a strong ecosystem is essential. Founders and new ventures need what is called an “ecosystem”: a supportive culture, enabling policies and laws, availability of financial and human capital, venture-friendly markets for products, and a range of institutional and infrastructural supports. In order to create such an ecosystem, government, business, financial institutions, investors and mentors must work together. More good news: there are groups bringing together these key actors, such as BEACON DC, a community-led campaign to make Washington, DC the most influential and supportive city for women entrepreneurs in the United States.
Have tough conversations early. If you have issues with people assuming your male co-founder is in charge, or one of your male colleagues takes credit for your ideas, have that uncomfortable conversation early (and often). Discuss this with your co-founder (or employee) to ensure your leadership role is acknowledged. Be clear about who will represent the firm at conferences, and meetings, and how those presentations will be structured.
Simple actions create a more inclusive culture. Rethink your recruitment and selection process. Job descriptions can be unintentionally biased by using phrases that emphasize an aggressive business culture. Use gender neutral titles, check the use of pronouns, and emphasize your commitment to diversity of all kinds. Hire people whose skill sets complement yours. Post jobs in multiple forums. Commit to the slate of candidates you interview being gender-balanced.

If you can embed this approach into your firm’s culture from day one, you are building for growth and sustainability. These actions can take time and thought, but in the end, will save you from playing catch up.

Gender vs. Women’s Empowerment in Development

In many discussions, the term “gender” is often used interchangeably with “women and girls.” These concepts both get at gender norms and roles, but are different. Here’s a overview of these terms and how they differ. In short, we’ve learned that gender equality is are not just about women or girls, but about the different ways women and men experience their lives, have access to resources and can take advantage of opportunities. It broadens our perspective, so that policies and programs take into account those differential experiences of women and men, and address structural constraints to gender equality. Importantly, taking gender into account also encourages programs to include men and boys – political, business and religious leaders as well as husbands, brothers and fathers – because their gender or social roles will also change.

While “sex” refers to the biological characteristics that define us as female or male, “gender” refers to the economic, political, and cultural attributes and opportunities associated with being male or female. How gender is defined varies among cultures and changes over time.

Gender equality is the concept that all human beings, both men and women, are free to develop their personal talents and abilities and make life choices without the limitations set by stereotypes, rigid gender roles, or prejudices. It does not mean that women and men are the same, but that their rights, responsibilities, and opportunities should not depend on whether they are born male or female.

The role of women and the idea of “gender equality” in development has changed over time. For a very long time, development programs did not take sex or gender into account. Commodities or services, such as food, healthcare or education, were provided by richer countries to developing ones without attention paid to the characteristics of the beneficiaries.

A few decades ago, discussions and program implementers began to take into account that women might have different needs than men and/or might prioritize assistance in a different way. An example — for a long time rice was distributed around the world in 50 lb bags. While most men could haul the bags onto their backs and carry them home, the weight made collection of this food almost impossible for women. A simple change, made at women’s request, made the bags of rice lighter so that women could transport them.

Next, development organizations began to consider how men and women benefited from their programs. For instance, asking if both boys and girls were able to attend school, and what the barriers might be if there weren’t equal attendance rates. Or, if an agriculture program was teaching how to improve crop yields, were both male and female farmers benefiting from that knowledge. If all of the intended beneficiaries were not being reached or the outcomes were not being reached as planned, implementers started asking questions.

In the last ten years, technical experts have moved from a focus on women to gender. What was acknowledged was that in order to “empower” women, their social or gender roles had to change. For example, if the aim of a program is to create more women business owners in order to increase her family’s income and move them out of poverty, then the program cannot focus solely on the female entrepreneurs-to-be. Training women about how to start and run a business is key, no doubt, but the program must also take into account the local laws that prevent women from having access to credit, and, very importantly, how her income will create a new balance of power within her home. We now know that when a woman, a wife, earns her own income it can change the gender roles of both the woman and her husband. If a women begins contributing to family income (when she didn’t before), this can make her husband feel shame that he cannot solely support his family and lead to an increase in violence against her. And the same is true when women learn more about how their bodies function, play a greater role in politics or even stay in school a few more years.

The United States government, particularly the U.S. Agency for International Development (USAID), has kept abreast of this growing field of gender and development just as it has with other technical fields, gaining new knowledge and improving its programs to spend U.S. taxpayer dollars more efficiently as it ends extreme poverty. USAID collaborates with other governments, private companies and implementing partners to know more and do better for women around the world.

While the gap between the number of boys and girls in primary school has been eliminated, the number of women in elected office has increased and the number of women in the formal workforce is higher than it has ever been, now is a good time to remind ourselves about the importance of these issues, how we arrived at this moment and the need to continue this critical work.

SDG Five, Target Four

Within the Sustainable Development Goals (SDGs), or Global Goals, Goal 5 is to achieve gender equality and empower all women and girls. For Goal 5, there are nine targets. In this blog post, we will focus on SDG5 Target 4, which focuses on the value of unpaid care and domestic work and the promotion of shared responsibility within the household and the family.

The prevalence and invisibility of unpaid care work in the U.S. and abroad makes acknowledging and tracking data critical to developing policy solutions. UN Women’s “Progress of the World’s Women Report” acknowledges that “Domestic work makes all other work possible”—and this is true regardless of whether that work comes from domestic workers or unpaid family caregivers. The labor of domestic workers is critical to the function and growth of national and global economies.” (Source)

Unpaid care and domestic work are barriers to reaching gender equality as they reinforce discriminatory gender stereotypes that force women to stay in the home and limits participation in the public sphere, (Source) and contributes to the persistent gender gaps in labor force participation, activity rates, and wages. In terms of numbers, women comprise the majority of domestic workers, accounting for 80 percent of all workers in the sector globally; which means that approximately 55 million women participate in domestic work. (Source) There are at least two million domestic workers in the United States, and most of them are African American or immigrant women.

Around the world, women spend two to ten times more time on unpaid care work than men. (Source) According to a 2014 OECD study, women and men in the United States also spend their time differently. While men spent an average of 19 minutes per day caring for a family member, women spent 41 minutes. While men spent an average of 82 minutes per day doing “routine housework”, women spent 126 minutes. (Source)

One way to recognize and value unpaid care and domestic work is by creating more public services that can take care of the family care and household duties that are now disproportionately done by women. The United States remains the only country in the developed world that does not mandate employers offer paid leave for new mothers, according to the Organization for Economic Cooperation and Development. Twenty-five years ago President Bill Clinton signed the Family and Medical Leave Act, which included a provision giving eligible workers 12 weeks of unpaid leave to care for a new child. (Source) Because of the lack of support at the federal level, states and the private sector are now starting to address the issue. As of May 2018, twenty-one states had pending legislation for paid leave laws, in addition to the five states and District of Columbia that have paid family leave laws already. (Source)

Further, the U.S. Government also does not provide for child care, and quality child care is often very expensive. In a 2016 report, the cost of infant child care in 49 states plus the District of Columbia exceeded seven percent of the state median income for a two-parent family. (Source) Daycare is also often hard to find. A report from the Center for American Progress (CAP), found that 51 percent of the population in 22 states resides in “childcare deserts.” In those neighborhoods, the number of children under age five outnumber available daycare slots more than three to one. (Source)

Another way to reach this target of Goal 5 is through the provision of infrastructure and social protection and the prevention of abuse of those who work in the care sector. Of the 67 million domestic workers worldwide, 60 million are excluded from social security coverage. In the U.S., while the infrastructure for domestic work, such as access to clean water and availability of household appliances, generally exists, laws protecting domestic workers are often not enforced, or domestic workers are excluded from certain legal protections. (Source) As a result, beginning with New York in 2010, eight U.S. states (Hawaii, Illinois, Massachusetts, Connecticut, Nevada, Oregon and California and New York) have passed Domestic Workers’ Bill of Rights, which protect workers from racial discrimination and sexual harassment, provides for one day off a week, and overtime and paid leave. Other states have yet to catch up. (Source)

Finally, in order to reach this SDG target, governments can actively promote shared responsibility for care and domestic work. From what I can find, the U.S. government has never had a campaign to increase the burden sharing for unpaid care and domestic responsibilities. There was a three- year “Make it Work” campaign centered around the 2016 U.S. elections that asked candidates to focus on child care, pre-Kindergarten and elder care; pay transparency and the fight for a higher, national minimum wage; as well as paid family and medical leave, earned sick days, fair scheduling, and workplace fairness for pregnant women. Family Values@Work is a network of coalitions in 21 states working to pass policies that value families at work such as paid sick days and affordable family leave. These policies are not only good for individual women and families, but provide support on a policy level for a more equitable division of labor and family responsibility.

Women. Drive. Economic. Growth. Period.

When women’s participation in the labor force increases, GDP rises. When women start businesses, communities flourish. When women are promoted to senior management and appointed to corporate boards, companies do better. We ignore this compelling data at our peril.

Business leaders, advocates and policy makers committed to economic growth and prosperity must use every strategy and tool to open doors and opportunity for women to participate in today’s global economy.

In early May, I moderated the opening plenary of the Women’s Forum for the Economy and Society in Toronto, which convened 600 influential business, institutional and political global leaders to strategize about breaking down entrenched barriers to women’s participation and developing concrete

solutions. The Forum focused specifically on influencing the agenda of the G7, a powerful group comprising the U.S., Japan, Germany, the U.K., France, Italy and Canada, as well as the European Union. This discussion was particularly timely as Prime Minister Justin Trudeau has made empowering women one of the main themes of Canada’s 2018 G7 presidency.

The plenary examined how governments, the private sector and multilateral forums like the G7, can take action to accelerate women’s economic opportunity, and in the process, create more jobs, increase innovation, and transform societies. It highlighted the importance of enabling environments and corporate culture, the role of technology, and the importance of measuring impact. I was joined on the panel by four dynamic women leaders from the private, public and NGO sectors.

Here are my key takeaways.

First, most private sector leaders today recognize the competitive advantage of women’s economic participation, whether in the corporate c-suite, in non-traditional jobs, or as entrepreneurs. But, talk isn’t enough. Companies that make their commitment real have been able to attract, and importantly, retain women employees by challenging assumptions, promoting work/life balance, and creating an environment where everyone is valued. For example, Salesforce took an honest look at how women and men were being paid, and increased salaries when it found discrepancies. But these actions aren’t only important to women. Today, both men and women are seeking jobs and starting businesses that value their contributions, are flexible, and give them a sense of ownership.

Second, strong enabling and legal environments are critical. To succeed, women need skills, networks, and access to capital and markets. At the same time, women also need access to quality education, child care, clean water, health care and a sense of personal security. This includes legal frameworks that ensure non-discrimination, and protections against sexual harassment, assault and violence. There is good news. According to the most recent World Bank Women, Business and the Law Report, over the last two years, governments in 65 countries took concrete steps to improve women’s economic inclusion. However, women still face legal barriers in over 100 countries, and those barriers adversely affect their economic choices.

Third, technology is both a tool and a challenge. Technology is driving change and innovation across the globe, and has a tremendous impact on economic competitiveness. As we embrace technology, however, we need to be mindful that globally, there is a gender gap in online access. In urban poor areas, women are 50 percent less likely than men to be online, and 30–50 percent less likely to use the internet for economic or political empowerment. A 2015 report, Connected Women, found that women are 14 percent less likely than men to own a mobile phone. And, when women own phones, they use them differently than men do.

Finally, measurement matters and helps tell the story. We know that making the business case is important, and macro-level data, like that contained in the studies cited in this article, makes a difference at the policy level. We also need to look closely at what works on the individual and business level. Measuring success is about understanding how many women graduate from a vocational program, and also how that translates into impact and value.

Under the Canadian presidency, the G7 is deepening its focus on these critical issues. As advocates, policy makers and business leaders, we can help by continuing to gather data about how women are central to economic growth. Interventions must ensure women are treated equally and fairly, and have access to the tools they need to succeed, wherever they are on the path of economic participation and leadership.

Kuwaiti Women: Forging Forward in Public Life

Kuwaiti women: quick, what image comes to mind?

Truthfully, it’s a mixed picture. According to the 2017 Global Gender Gap Report, Kuwait ranks 129, of 144 countries, on gender parity overall. Having said that, however, 50 percent of Kuwaiti women are in the labor force. They have higher levels of educational enrollment than Kuwaiti men, have access to financial services and bank accounts, although at lower rates than men. They marry in their 20’s, have their first child at 30, and on average live the same number of years as Kuwaiti men.

One area where Kuwaiti women are not represented is in elected office. Having won the right to vote in 2005, Kuwaiti women voted for the first time in 2006. Four women won seats in the Kuwait Parliament in 2009 (out of 65 members), but currently, there is only one women serving in the Parliament.

In April, I worked with a group of exceptional Kuwaiti women interested in expanding their participation in public life, whether that means running for political office, supporting other women’s campaigns, leading in civil society and business, or working to address legal issues that impact women’s ability to fully participate in society, such as gender-based violence.

They were in the U.S. for two weeks, and visited Washington, DC, Annapolis, Maryland, and Dearborn, Michigan. They met with leaders from a cross section of institutions and communities: the federal government, Congress; state and local government; the judiciary; non-governmental organizations; experts in political leadership and campaigns; and academics. They met men and women, Arab Americans and not, elected and appointed officials, and those seeking political office. They got to see American political fundraising upfront and personal by attending a large DC gala dinner, supporting women candidates in the upcoming election cycle.

Of course, the reason behind such a visit is exposure to American people, places and viewpoints. These experiences gave these women a sense of what has worked here and why and what hasn’t, so they can think about what might work in their context when they return home and strategize about their way forward. As always, it is interesting to me to see our institutions and our democracy through their eyes.

They grappled with existential issues, such as what it means to be an Arab American, and the tension between assimilation and integration. Meeting with young elected officials, they were taken by how those officials balanced their own values and views with respect for others in their family and community who may not hold the same views.

SDG Five, Target Three

Within the Sustainable Development Goals (SDGs), or Global Goals, Goal 5 is to achieve gender equality and empower all women and girls. For Goal 5, there are nine targets. In this, we will focus on SDG5 Target 3: Eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation.

Unfortunately, data on these critical issues is not regularly collected in the United States. While we believe that less than 5 percent of girls in the United States are married before the age of 16 and that female genital mutilation is rare or limited to ethnic minority enclaves, we do not know for sure.

Early, Forced and Child Marriage: At the federal level, there is no law against child, early and forced marriage because laws on the age of marriage in the United States are set at the state level. Twenty-seven states have no minimum age for marriage; four states allow girls as young as 13 or 14 years old to marry; and in many states, 16 and 17 year olds can marry with parental consent alone. According to data compiled by Unchained At Last, at least 207,468 minors married in the U.S. between 2000 and 2015. This likely does not reflect the breadth of the issue because ten states provided no or incomplete statistics. A few other nuances:

Eight-seven percent of the minors who married across the country between 2000 and 2015 were girls, with the majority aged either 16 or 17.
More than 1,000 children aged 14 or under were granted marriage licences. (Source)

There have been some advocacy campaigns to set or increase the age of marriage at the state level to match the age of consent for sex. However, in 2017, the Governor of New Jersey rejected legislation that would have banned marriage before age 18, without exceptions. “An exclusion without exceptions would violate the cultures and traditions of some communities in New Jersey based on religious traditions,” the Republican governor wrote. (Source)

Globally, one third of girls in the developing world are married before the age of 18 and one in nine are married before the age of 15. In 2012, 70 million women aged 20-24 had been married before the age of 18. If present trends continue, in the next ten years, 150 million girls will be married before their 18th birthday. While countries with the highest prevalence of child marriage are concentrated in Western and Sub-Saharan Africa, due to population size, the largest number of child brides reside in South Asia. (Source)

Female Genital Mutilation (FGM): A federal law making it illegal to perform FGM was passed in 1996, and was amended in 2013 to make it illegal to knowingly transport a girl out of the U.S. to inflict FGM abroad. Since 1990, the estimated number of girls and women in the U.S. who have undergone or are at risk of the practice has more than tripled. This increase is due to rapid growth in the number of immigrants from countries where FGM is a common practice. These girls and women are concentrated in California, New York and Minnesota. Though at-risk girls and women are thought to live in every state but Hawaii, only 25 states have enacted laws against FGM. Prosecution under these laws depends on the age of the victim; who performed the procedure; whether the victim was taken out of the country for FGM; and, whether the accused uses cultural reasons as a defense. Punishments include as much as 30 years in prison and fines that reach $250,000. The first prosecution in the U.S. did not occur until 2017 when two Michigan doctors and the wife of one of the doctors were charged with performing the banned procedure on two 7-year-old girls. (Source) There has been some discussion about more formal data collection about the incidence of FGM in the U.S. with the U.S. Department of Health and Human Services (HHS) and the World Health Organization (WHO).

Globally, an estimated 200 million girls and women alive today have undergone FGM in the countries where the practice is concentrated. Furthermore, there are an estimated 3 million girls at risk of undergoing female genital mutilation every year. The practice has been documented in 30 countries, mainly in Africa, as well as in the Middle East and Asia. Some forms of FGM have also been reported in other countries, including among certain ethnic groups in South America. (Source)

Smart Cities Must Reflect Women’s Transportation Needs

Today, 55 percent of the world’s population lives in urban areas, and by 2050, that number is projected to increase to 66 percent. At least half are women and girls. This movement of people — largely in Africa and Asia – is transforming our cities and should transform our thinking about how infrastructure meets everyone’s needs.

As the number of urban dwellers increases, mayors and other city officials are focusing on designing “smart cities,” where plans and services are based on data that reflects citizen needs, provides a strong foundation for economic growth, allows for more efficient management of city assets, and minimizes environmental impact. These officials are also examining how “equitable innovation” can help ensure that city services meet everyone’s needs, no matter who they are, what neighborhood they live in, or what they do.

This presents an unprecedented opportunity for greater gender equality if urban design and the provision of public services are more responsive to, and reflective of, the needs of women and girls. We rely on infrastructure — roads, street lighting, public transportation, technology, public spaces and parks — as a foundation for economic and social development but often don’t think about how men and women use it differently.

Everyone needs to get to and from work, school, the store, and the doctor. Women more often use public transportation than men. And, women and men use transportation differently because social roles and gender norms drive the contours of a woman’s daily life. She may work outside of the downtown business center, and she has more family responsibilities, such as child care, running household errands, and maintaining family and community ties. These tasks all determine where a woman goes every day.

Unlike men who usually travel to and from work, and then home, women often “chain” their activities together by combining multiple stops and destinations within a single, longer trip because of their multifaceted household and domestic responsibilities. Traveling to multiple destinations makes public transportation costlier, since the traveller may have to pay for numerous single-fare, one-way tickets throughout a “chained” trip. If women are traveling with children, elderly parents, or groceries, there are additional challenges if buses aren’t on time or aren’t easy to use. Finally, routes outside central commuter corridors may have regular service during off-peak hours, when women are most likely to need public transport for caregiving or to see friends and family.

Think about it – as women juggle work, family care and household responsibilities, the purpose, frequency, and distance of trips differ. Women may take the bus or train to work, and along the way drop their children off at school, which is outside the central business district; similarly, on the way home, they may pick their children up, go grocery shopping closer to their home and check in on an older relative in a different part of town.

At the same time, we know that women and girls experience more violence in public spaces than men and boys do – whether that is street harassment or sexual assault. In Mexico City, 64 percent of women reported having been groped or physically harassed while using public transit. In New York’s subway system, 63 percent of women surveyed reported sexual harassment and 10 percent sexual assault. As a result of unsafe transportation, women tend to change their behavior and often reduce how many trips they make. Transport insecurity reduces household income, as women are limited from access to their full educational and employment opportunities.

Let’s look at what has worked to make public transportation more responsive to the needs of women:

Recognize that infrastructure and city design aren’t gender neutral: As a graduate of a city planning program, I can attest to the ethos in the planning and architecture fields that design is gender neutral. It isn’t. Planners need to shift their perspectives and understand that every decision that gets made has a differential impact on women and men.

Involve everyone, including women and girls, in transportation planning: It’s important to involve everyone – women and girls, boys and men – in the decisions that impact their daily lives. Planners shouldn’t make decisions about transportation routes, the hours they run, without hearing from a broad cross-section of the community. As a corollary, planners need to take the input and concern of women and girls seriously, since they are the ones who have lived the experience of using public transportation. Tools for this type of input include household surveys and focus groups. Planners shouldn’t make assumptions; for example, studies in the UK reflect that women prefer more police on transport to address safety, while men prefer closed circuit TV.

Address issues of both actual concern and perceived concern: Perceived threats can impact the way women make decisions about transport use, and as result can have an impact on the jobs they take or the tasks they do at certain times of the day. For example, to address safety concerns in Quito, Ecuador, 43 out of 44 trolley stops have been remodeled with new safety criteria, including the construction of transparent glass corridors that provide secure transfer and waiting areas.

Conduct a safety audit: UN Women has created templates for safety audits, with a series of questions to ask around transportation issues. These include questions about lighting (where it is located and whether it is working), signage, the availability of footpaths, the level of maintenance, visible police presence and the ability to reach someone in an emergency.

Equitable access to public transport is about making the transport system work for everyone – regardless of gender – and meeting needs for safe, efficient, sustainable mobility. These are critical investments to ensure that the smart cities being designed are truly inclusive.

Women’s Empowerment and Protections in the Workplace

Human Resource offices and legal representation are not the first choice of disclosure for many who are intimidated by a negative workplace experience or an overbearing supervisor.

There’s often a gap between official corporate policies protecting workers against harassment, and the ongoing nonprofessional behavior in the corporate workforce. It can create a dangerous place to be caught in the crossfire of gender discrimination.

Social change results from two levels of pressure; one, official and another, personal. Efforts initialed by industry and government leaders such as the EDGE, WEP, PAX (see Smash 5/5/17 Blog Post) and online grassroots exchanges can both assist women in taking the initial step of sharing their grievances and receiving support and guidance.

“…The rise of the internet has opened important new forms of safe space.” Julie Creswell and Tiffany Hsu of the New York Times explain that the internet has become a clearinghouse for complaints, noted Dr. Anne Litwin, author, New Rules for Women: Revolutionizing the Way Women Work Together.

Internet rants may be seen as the exclusive purview for teenage angst, however, professionally employed women have found special sites that provide a safe place to share grievances and exchange resources with others who have experienced sexual harassment. Cresswell and Hsu list a few such specialized sites:

Tech Ladies, an invitation-only Facebook group
#HelpASisterOut, a forum for advice on how to file a complaint or learn about a company’s culture
Blind, an app for anonymous chats about the workplace
BetterBrave, an online guide to resources for sexual harassment victims
SheWorx, an advocacy group for online entrepreneurs.

When corporate policy is being implemented a standard non disclosure element in a work contract can deter an honest report of sexual harassment or other infractions. The gossip grapevine is not the correct avenue for lodging complaints, however, some mechanism that ensures safety and anonymity is needed. Women have found their own venues for closing the gap between corporate policies and the ongoing negative behavior in the workforce.

Formal and informal methods are necessary to stem the tide of such infractions. Open, safe communication is a right that must not be withdrawn in the name of public image protection.

SDG Targets

In 2016, countries agreed to seventeen Sustainable Development Goals (SDGs), including ones focused on ending poverty, and addressing hunger, education gaps, clean water, economic growth, and climate change. (Link to full list of goals) In order to measure progress towards meeting the 17 goals, there are 169 overall targets. .

Goal 5 is a stand alone goal focused on achieving gender equality and empowering all women and girls. Goal 5 has nine targets, spanning the need to end discrimination against women and girls and gender-based violence, to ensure equal access to education, and equal participation in public and economic life. Specifically, the targets ask us collectively to:

End all forms of discrimination against all women and girls everywhere;
Eliminate all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation;
Eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation;
Recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate;
Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life;
Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences;
Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws;
Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women; and,
Adopt and strengthen sound policies and enforceable legislation for the promotion of gender equality and the empowerment of all women and girls at all levels.

These targets are not indicators per se, and do not create a new reporting framework. On the contrary, the United Nations encourages governments and organizations to use the SDGs to guide their activities. Reporting on progress towards these overarching and important goals should be done using already existing frameworks and indicators that best suit each context, organization and issue.

In this space, we will continue to report on — and track — efforts to measure the progress of the United States towards Goal 5. We will also share other interesting information around the topic. Your thoughts and additional materials may be sent to info@smashstrategies.com. We look forward to collaborating with you.