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Women Entrepreneurs in the Year of COVID

While COVID has upended everyone’s lives, women have borne the brunt of the pandemic in so many ways. COVID-19 has exposed and exacerbated gender inequalities and many of women’s economic gains have come to a standstill. Women business owners and entrepreneurs have suffered more than their male colleagues, as have women workers who have absorbed 54 percent of job loss despite comprising 39 percent of the global workforce. The public sector, private sector and civil society can all act to halt these losses. This article focuses on the impact COVID has had on women entrepreneurs and policies to address these issues.

Globally, the over 250 million women entrepreneurs drive growth, creating jobs and economic opportunity. In the U.S., more than 25 percent of small businesses have closed since December. Among those still operating, many fear for their futures, with only half saying they could survive another year under current economic conditions. Women are more likely than men to own businesses in sectors hard-hit, such as restaurants, personal services, and retail. Further, women and people of color often lack the same access to capital as White men whose businesses are more established.

According to a survey by the U.S. Chamber of Commerce, only 47 percent of American women business owners rated their business health as “good,” while 62 percent of male owners said the same. Just 49 percent of these women expect revenues to increase in early 2021, a 14 point decrease from earlier in 2020. Only 32 percent of women-owned small businesses plan to increase investments in the coming year, compared to 39 percent of their male counterparts.

Similarly, Babson College’s Diana International Research Institute conducted a series of surveys to understand the business challenges faced by women entrepreneurs during the pandemic. The surveys found 67 percent said revenue had dropped; 23 percent closed down their businesses permanently, while 26 percent reduced employees’ hours and 38 percent preferred low interest federal loans to assist their businesses.

Findings were similar globally. A Cherie Blair Foundation survey of women in entrepreneurship mentoring programs reflected that 93 percent were negatively impacted by COVID, with 43 percent reporting reduced or no access to customers. WEConnect International, a global network connecting women-owned businesses to qualified buyers, also surveyed its members. That survey found 82 percent negatively impacted by the pandemic between April and June 2020, with 84 percent reporting decreased sales/revenue. And similar to U.S. women business owners, these entrepreneurs reduced the amount of time spent on work due to increased caregiving responsibilities (25%).

Government programs to address COVID-related financial stresses did not reach firms owned by women and men equally. While women own 40 percent of U.S. businesses, just 16 percent of firms receiving Paycheck Protection Program loans are female-owned. Similarly, 24 percent of the women surveyed by WeConnect said they were unable to access needed additional resources.

But, despite these daunting statistics, entrepreneurship is up. As of December 2020, there were more than 1.5 million new business applications in the U.S., up 82 percent. Many of these businesses are being started by women, whether out of necessity or because entrepreneurship gives them more control.

Key Steps to Support Women Entrepreneurs

The Public Sector plays a unique role developing legal frameworks and setting policy.

Because of this role, the leadership (and membership) of all government bodies and teams focused on COVID-19 response, recovery and future preparedness must be gender-balanced. This is fundamental to an economic recovery that is effective, inclusive and responsive to the needs of women and men, particularly those from marginalized backgrounds. Women’s organizations, often at the forefront of community response, must be consulted in this process.

Since women face a disproportionate burden of caregiving, governments develop a stronger policy infrastructure for caregiving, including equitable parental leave, quality and affordable care for children and other family members, and policies promoting equal participation of men and domestic partners in unpaid care and domestic work. Government can also promote investment in the care economy, including increased quality of care jobs. The European Union, for example, directs its Member States to grant maternity leave of at least 14 weeks to self-employed women workers.

Governments need to support closing both the gender and rural/urban digital divides by investing in needed infrastructure and enhancing digital skills development. The pandemic has accentuated the urgent need for connectivity and digital literacy for women entrepreneurs. Those lacking access to the Internet, smartphones and other vital technologies are falling further behind.

With a tailored and gender-responsive approach, governments can also buy more goods and services from women-owned businesses through procurement of goods and services. Kenya’s public procurement policy, for example, reserves 30 percent of government contracts for women, youth and persons with disabilities.

The Private Sector can address challenges faced by women starting and running businesses in terms of access to financial and investment products as well as supply chains.

Access to credit, including credit guarantees, is important for women entrepreneurs who are more likely to see substantially reduced revenue. Moreover, financial services companies can support COVID response and recovery by streamlining access to new financing for women entrepreneurs. The Tory Burch Foundation, in partnership with Bank of America, provides women entrepreneurs in the U.S. the opportunity to access affordable loans through community lenders.

Like the public sector, corporations can commit to buying more goods and services from women-led businesses, and encourage the production of goods and services from the same. The private sector can identify barriers in their own systems, such as cumbersome and lengthy application processes, that prevent diversity in supply chains. For example, Walmart leverages its size and scale to source more from women-owned businesses, seeing this as the “right thing to do” and foundational to providing products and services their customers need. When buying from women-owned businesses is not an option, companies can source from companies offering fair pay and benefits for women employees.

Civil society non-profit and advocacy organizations, academia, business associations and program implementers can foster policy change through the use of research-driven and evidence-based insights and advocacy.

Civil society can underscore the need for the private and public sectors to create a more enabling environment for women entrepreneurs. Where discriminatory laws remain, it can advocate for legal reforms regarding business ownership, access to capital, and non-discrimination. For example, WE EMPOWER, a project of the European Union, UN Women and the International Labour Organization advocated for sustainable, inclusive and equitable policies around women’s economic empowerment in the public and private sectors in G7 countries.

Civil society organizations, business associations and academia can identify the needs of women business owners, create opportunities for sharing useful practices, and provide skills training. Women’s business networks can provide peer-to-peer learning and assist women entrepreneurs as they seek markets for their goods and services. WEConnect enhances the capabilities of women entrepreneurs to transact business globally, and has worked with the Royal Bank of Scotland to develop a supplier diversity code of conduct and concrete plan to increase gender diversity in supply chains.

Across All Sectors and initiatives, it remains important to collect and report data disaggregated by sex, age, ethnicity and race to inform policy. This intersectional data helps ensure that resources are provided to those that need it most. This data should include information about access to finance, access to networks, and ability to compete for both public and private sector procurement opportunities.

This article originally appeared on the Diana International Research Institute (DIRI) at Babson College membership platform.

COVID-19 Demands We Rethink Gender Roles

Analysis of the COVID-19 pandemic is bringing the role of gender in society sharply into focus. As we look at the impact of the pandemic in subjects as diverse as political leadership, violence in the home, caregiving and what constitutes “essential” work, we are confronting the role that gender plays across the world. As a point of reference, gender is the socially defined set of roles, rights, responsibilities, entitlements, and obligations of females and males in societies. While many gender norms have shifted, these norms still inform our actions and roles every day. These norms translate into women being viewed primarily as caregivers, while men are viewed as leaders. In most of our societies, we see family violence is a private matter, but COVID-19 is bringing these issues to the forefront as our public and private lives have become more intertwined.

We’re able to discuss gender differently during this global crisis because gender impacts are being discussed in “real time”—as they are happening—rather than analyzed months or years after the fact. Advocates and practitioners have been working to include this type of gender analysis for years but topics like foreign policy, crisis response, and trade have traditionally—and wrongly—been seen as gender blind or gender neutral. This new focus on real-time analysis of gender impacts provides us an opportunity to create lasting change.

Women’s Unseen, Essential Role in Labor

According to a recent New York Times article, one in three jobs held by women has been designated as essential, and nonwhite women are more likely to be doing essential jobs than anyone else. These women are core to a part of the labor force which keeps the country running and takes care of those most in need, pandemic or not. In health care, 77% of essential workers are women and in essential retail, 53% are women. According to the New York Times, 83% of those in health care jobs paying under $30,000 are women. We know that women are paid less than men, and this is more pronounced for women of color. In the U.S., women overall earn 81 cents for every dollar a white man earns, while African American, Hispanic and Native American women earn 75 cents. We must use this window to address the twin issues of pay disparity and how we value certain jobs and types of work.

Successful Women’s Leadership During Catastrophe

Women leaders like Prime Minister Jacinda Arden of New Zealand, Chancellor Angela Merkel of Germany, and President Tsai Ing-wen of Taiwan are taking bold action to stem the impact of COVID-19. They are praised as “voices of reason” for their clear and effective communication, decisiveness and empathy in the face of this pandemic. We need more leaders like them. As of January 2020, women serve as heads of state in only 10 out of 152 countries (6.6%) and women serve as heads of government in 12 out of 193 countries (6.2%). Women hold about 25% of the seats in parliaments globally and 24% of those in the U.S. Congress. This is a time to rethink the way we view leadership and the traits we value in leaders. These women demonstrate that a leader should be both decisive and empathetic.

Domestic Violence Spikes Amid the Pandemic

With 90 countries in lockdown because of COVID-19, billions of people are now sheltering at home. While this has kept many people safe from the virus, it has put many women at risk of violent behavior behind closed doors. Stay-at-home orders put those in violent relationships in close proximity of their abusers, with little ability to leave home or reach out for help. In Argentina, Canada, France, Germany, Spain, the United Kingdom, and the U.S., sharp spikes in the incidence of domestic violence and concurrent heightened demand for emergency shelter have been raised by government authorities, women’s rights activists and civil society organizations. It is critical that countries make the prevention and redress of gender-based violence a key part of national response plans.

Shelter-at-Home Highlights Need for Caregiving Infrastructure

Finally, COVID-19 has laid bare the reality that most caregiving is still done by women. Even when both parents work full-time, women do the majority of the childcare and housework. Recent calls to build an infrastructure of care in the U.S. have gone unanswered. But now, with schools closed and large numbers of family members at home, or when people with school-aged kids or dependent parents have to go to work, it is clearer how much care and household work is needed and who does that work. Before COVID-19, many families relied on others (often women) to formally or informally care for children or other dependents, clean their homes or cook meals. Now, many of those workers are unable to continue these roles. Once again, it is important that organizations and governments recognize that many workers have a full-time job outside the office.

Make no mistake, we are facing a global crisis. But, we can use this as an opportunity to reimagine a different future, one that values gender equality, women’s participation and women’s leadership. Women must be part of COVID-19 response and recovery planning and decision making. We must value work the unseen work done by women. We must use every tool possible to restructure caregiving systems and address the causes of domestic violence. We can do this, using everyone’s talent, skill and experience to inform our choices.

UNSCR 1325: Lessons from Practitioners

This year is the 20th Anniversary of United Nations Security Council Resolution 1325, which reflects the global commitment to the importance of women in building peace and security, and strong, inclusive societies. UNSCR 1325, and the nine UN resolutions that follow, recognize women’s central role in peace, security and stability; women’s right to be included in negotiations around war, peace and conflict resolution; and the importance of addressing the different needs of women and men in relief, recovery and post-conflict efforts.

Over the last several weeks, I met with several groups of international leaders visiting the U.S., all working in post-conflict countries to build peace and strengthen their countries’ institutions. Some of the participants were from urban areas; some from rural areas. Some are in government; some in civil society. These women and men — and many more like them — are key to efforts across the globe to make peace and security real in communities. Every day, they translate the rhetoric of the U.N. and governments to the lives of women, men, girls and boys. Their work defines and reflects the on-the-ground reality of this work.

Here are some key takeaways:

Every issue is relevant to women’s lives: Despite the global commitment of UNSCR 1325, we often hear that “women’s issues” will be dealt with once there is a peace agreement. That approach doesn’t work.When women are included in discussions and peace talks, women bring a broad set of issues and solutions to the table, and agreements last longer. The women I met over brought both policy expertise and knowledge of their communities. They were experts in criminal justice reform, environment and sustainability, and election systems. Their expertise, and the perspectives they bring, matters in terms of strong policy solutions and ensuring that everyone’s views are being considered.
Bringing women together who work on these issues is critically important. There are many lessons that women can learn from each other, from how to be an effective negotiator, how to represent community interests without being seen as partisan in peace negotiations, and how to engage men as part of these processes. It’s important that from various parts of the women, peace and security “ecosystem” understand how they complement each other’s roles: women in civil society raising issues and women in government drafting policies that bring those concerns and proposals to life.
Women doing this work to build peace don’t always see the connections to work elsewhere. The UNSCR resolutions around women, peace and security provide a global and local framework for thinking about these complex issues and for analyzing progress. But women on the ground don’t always see their work as connected to that framework, or see what they do as part of a global movement. Ensuring that their work is chronicled and captured helps them see these connections and helps international actors understand the connections as well.
Supporting peace builders is essential and we must listen to what these peace builders need from us. Local context and local leadership matters. It’s critical to listen to, and support, local leaders. Women and men engaged in peacebuilding and conflict resolution take many risks. They live in conflict zones and communities that have often been torn apart. They put their lives on the line, and they also push boundaries around about what is possible to resolve a conflict. Members of the international community need to support what they do, in whatever ways peacebuilders identify. In some cases, it may be highlighting their work publicly; in some cases not.
We ignore engaging men at our peril. Just as women are central to peace building and building strong post-conflict institutions, so are men. Many of the women I met with talked about what contributions they were making, but also how they work with men in their communities and countries to support women’s inclusion. Men need to be engaged so that they understand how communities can be rebuilt in a more equitable way following conflict.

As we mark these last 20 years, and recommit to engaging women in peace and security, we need to keep learning from those who make this work real every day. They bring international commitments and resolutions to life.

Member Spotlight: Stephenie Foster

Q: What was the path that brought your attention specifically to Afghanistan, and to Afghan women in particular?

A: Afghanistan was always on my radar. I went to Afghanistan in 2011, for IFES, the International Foundation for Electoral Systems, for a project that focused on an analysis of what had happened in the recent elections in Afghanistan with respect to outreach to women. The reason I wanted to do that project was because I had followed, obviously, what had gone on during the Taliban, and then what had happened from 2001 on. I had also spoken to some groups of Afghan women who had come to Washington on the International Visitor Leadership Program and had done a project with Vital Voices with a group of Afghan women parliamentarians in Istanbul. I was really struck by how dogged they were in trying to figure out how to move forward.

I’ve always had the view, because I’ve worked in a lot of countries, that we all face very different challenges; women in all these different countries, based on the culture and the context; but there is a lot of similarity. It always strikes me that, for all the differences, it all kind of comes down to the fact that we are working in structures that are developed by men and really for men. The question is how to help women break through that and try to get a place in those structures to change them. In some ways, Afghanistan is ground zero for thinking about how to really rebuild a society in a way that can be more gender-equal.

Q: What did your work with IFES in Afghanistan involve?

A: We were looking at how the election commission was structured in terms of its outreach to women as voters, and trying to ensure it had a plan to have enough female poll administrators, women to actually work at the polls, and enough security for female voters, and a whole range of issues around the ability of women to fully participate in the political system.

We were also looking at things like, where were women’s polling places situated? As you know, in Afghanistan, women and men tend to vote in different parts of the building, or actually, in different buildings entirely! I had worked in other places where women’s polling stations were very difficult to get to, and men’s polling stations were not. So, it was a really wide-ranging analysis of where the election commission could see places to improve, where they had done well, all around the issues of addressing Afghan women’s ability to participate in the electoral process.

Q: And after that you were at the US Embassy in Kabul?

A: Yes, I went to Kabul in 2012. I was there for about a year and a half and focused on outreach to women in civil society. As part of that, I was able to travel in Kabul, quite a bit, and around the country, meeting and talking with women who were active in politics, women who were building businesses and the Afghan Women’s Chamber of Commerce, women in higher education — most particularly at the American University of Afghanistan, and also at Kabul University — and women who were engaged in developing NGOs to provide services, such as in response to gender-based violence, or for needs in education and training.

As part of that, also, as I travelled and talked to people, I identified individuals who ought to meet with the Ambassador or others at the Embassy, or high-level visitors. We had a lot of those: we had the Secretary of State come, and we had several senators come fairly regularly. Part of what I was able to do was to ensure that as these people, very important decision-makers, were learning about the country, that they were also listening to women, who are actively building Afghan society.

Q: What impressed you the most as you were doing this?

A: A lot of the women were exceptionally inspiring. One thing I worked on when I was there, which Secretary Kerry talked about all the time when he talked about Afghanistan, was a sort of mini-bazaar that we would put on at the Embassy on the compound, comprised of eight woman-owned businesses or NGOs that were reflective of the work going on in the country. These were people who were dealing in a broad range of sectors, everything from trucking, to computer science, to import-export, to clothing manufacture and design, to light manufacturing. There were women making great strides in politics and education as well, not only in places like Kabul or other cities, but around the country.

Q: What did you do after that?

A: After I left Afghanistan, I went to the Secretary’s Office of Global Women’s Issues at the State Department, and worked for Ambassador Cathy Russell. I did oversee some of our work in Afghanistan, but also worked on women and politics more broadly: women and economic empowerment, women and security, and in regions in Africa, the Western hemisphere, and Europe. I worked on a broad range of issues and represented the US at multilateral forums such as ASEAN or the G7. It was a lot of different things, whether it was addressing sexual violence in conflict and looking to strengthen legal systems around that issue in countries that had been through conflict, or other things like the Equal Futures Partnership, which was a group of thirty countries that had committed to work on legal reform that could increase women’s political and economic participation in their countries. So, it was an opportunity to not only work on Afghanistan, but also to bring a lot of those other issues into the foreign policy discussion at the State Department.

Q: And what inspired you to launch Smash Strategies?

A: My business partner and I were both appointees in the Obama Administration, and, even before the election, we’d thought about pursuing a business model where we could really utilize the knowledge that we’d developed both within the U.S. government and also for many years before that, to advise companies and large non-profits on gender equality and women’s leadership. So, we launched the business in March of 2017. And we’ve been able to have a broad range of clients. We do a lot of different things for them depending on what they need. It can be anything from corporate social responsibility around women’s empowerment to how to get more women-owned businesses in their supply chains, to a more general strategy around reaching as customers. It’s also how to think about your workforce and ensuring that you have consistent values both internally and externally. Most of our clients — all of them I would say — have some global or regional impact; they are not, for the most part, just in the United States. So we are able to use the experience that we have gained globally to be able to better inform and give advice to these clients. I think what we have seen is that there is a tremendous appetite in both business and the non-profit and foundation sectors to really focus on gender equality and women’s leadership.

Q: What is your top wish or hope for Afghan women in 2020?

I hope that as Afghanistan engages in negotiations with the Taliban, or negotiations in any way, that women are fully at the table. That they are able to participate, to have their views heard, and to have a big impact, in order to really continue to protect the rights that they have, and to expand their ability to participate in Afghan society.

Walking the Walk on Diversity, Inclusion and Accountability: Beyond #MeToo

Late last week, Nature Conservancy CEO Mark Tercek announced he would step down, the organization’s latest departure in the wake of an investigation into sexual harassment and workplace misconduct. His departure came one week after the resignation of Nature Conservancy President Brian McPeek amid swirling complaints about workplace culture.

Workplace sexual harassment and assault are wrong. And, they are costly — both to those who experience it and to employers. Between 25 and 80 percent of women in the U.S. will experience workplace sexual harassment in her lifetime. Working in geographically isolated environments and male dominated professions makes employees more prone to harassment and assault, as does not having legal status and working in workplaces with significant power imbalances (from my perspective, that is almost every workplace).

Employee cost is staggering and personal: depression and anxiety, loss of confidence, decreased opportunities, forced job change, unemployment, and career abandonment. Research shows that 80 percent of women who experience sexual harassment leave their jobs within two years (as compared to 50 percent otherwise).

There is also a large cost to employers: loss of talented employees and their skills, legal fees, retraining costs, high turnover rates, low morale, and decreased productivity. Research shows that companies lose $28,000 (in 2018 dollars) in productivity per each person working on a team affected by harassment.

No sector or workplace can afford these costs. Every institution is at risk and must take action. Mission-driven organizations, like civil society organizations, humanitarian and development organizations, and governments are not immune. In fact, there have been well-publicized incidents in these sectors over the last several years.

I recently moderated a session with civil society leaders at the Open Government Partnership Summit in Ottawa. We focused on the following questions:

What has worked to prevent, and respond, to workplace sexual harassment, especially in mission-driven organizations?
What can influence organizational leaders who are skeptical?
How can you build strong support at all levels of an organization for addressing these issues?
How can an organization create and maintain a supportive environment for those who come forward?

During this session, we heard from women who had experienced workplace harassment, and from organizations that have reformed workplace policies. Here are five takeaways:

Organizations need both strong leadership and staff engagement: Leaders and managers set the tone for how an organization responds to anything, including sexual harassment. Leaders need to also empower and involve staff in developing solutions. These staff-driven conversations can be transformational and lead to policies that exceed legal requirements and create new norms.
Organizations need to invest in internal capabilities, develop clear processes and safeguard those who report. Organizations need to have full time HR staff, clear standards for behavior, policies and processes for addressing complaints, and effective training. They also must support those who experience harassment, and not just address those who commit it. Everyone needs to understand the process and it must be as transparent as possible while protecting privacy.
Non-staff actors, like board members and funders, play a key role. Boards of directors hire and fire organizational leadership. In doing so, they must hold the organization’s CEO accountable for policies she has put in place — or not — on this key topic. Not addressing workplace harassment is disrespectful to employees, is costly and undermines the organization’s mission. Funders are especially influential in the non-governmental world as NGOs are dependent on them to keep their doors open. Funders need to pay attention, ask questions about what policies are in place, and fund organizations to develop safe workplaces.
But, having a sexual harassment policy is not enough. Addressing harassment needs to be part of developing a workplace culture that values every employee’s contribution. This includes policies that reflect how an organization values employees, such as equitable pay and promotion policies and family leave policies. This should be accompanied by regular meetings, training, and conversations on gender policy and other inclusion policies.
Learning from others is key. It’s important to share best practices and understand how other NGOs and institutions are applying gender equality and inclusion principles. Mission-driven organizations, often with employees across the globe in remote locations, face unique challenges. There needs to be a way to share what has worked, and build in opportunities for coaching.

These can be difficult issues, but taking steps to build strong processes, implement them, and ensure that every employee feels valued will go a long way to ensuring a workplaces where people can do the best job possible.

Women Must Be Part of the Afghan Peace Process

Afghan women are leaders. They are central to building strong Afghan institutions and legal frameworks and creating opportunity for all Afghans. The current U.S. peace envoy, Ambassador Zalmay Khalilzad, would be well served to call on them, and their expertise, as he seeks an elusive peace in Afghanistan.

As part of any dialogue and debate about the future of Afghanistan, it is critical that the Afghan government, and Afghan citizens, be genuinely engaged in the process. This is not a process that should be reserved for the United States, some Afghan politicians, and the Taliban.

Broadly speaking, engaging Afghans means ensuring that there is genuine consultation with those who comprise today’s Afghanistan: men and women, young and old, people from every ethnic group and sector of society. Afghan power brokers have a role to play but they aren’t the only voice that must be heard. The Taliban do not represent the majority of Afghans, and their efforts to be seen as modern, and moderate, are questionable. For example, reports are that in districts controlled by the Taliban today, girls’ secondary schools are not operating and women cannot go to markets on their own.

Afghan women have made tremendous strides based on international investments and their own tenacity and agency. They are not victims, but leaders and change makers. They have been at the forefront of building a strong economy and a broad-based education system, and promoting the leadership of women across sectors.

It is critical that Afghan women are fully engaged and that their experience, talent, and expertise is brought to bear on all parts of the Afghan peace processes. To date, Afghan women have been generally excluded from the current talks. In a hopeful sign, earlier this week in Kabul, Khalilzad met with representatives of the Afghan Women’s Network, a coalition of 125 women’s rights organizations. At that meeting, he said that “women must be at the table during all negotiations about peace and Afghanistan’s future.” This is in line with the mandate of the Women, Peace and Security Act of 2017 which recognizes, as a matter of U.S.policy, the importance of women’s roles in peace negotiations and conflict resolution.

Research demonstrates that when women are engaged in peace talks, a peace agreement is 64 percent less likely to fail. The meaningful inclusion of women in peace processes increases by 35 percent the probability of an agreement lasting at least 15 years. This is in contrast to the overall durability of agreements that end conflict, with peace lasting only five years on average once conflict ends.

Engaging women in the peace process is about more than institutionalizing the tremendous progress Afghan women and girls have made. Although, the legal status of women and statistics are impressive. Increased access to education for girls is one of the most significant achievements since the defeat of the Taliban. Fifteen years ago, fewer than 5,000 girls were enrolled in primary school. Today, estimates are that three million girls are in primary school. Secondary schools have graduated at least 120,000 girls, and at least 15,000 have completed college. 36 percent of teachers are women. 6,000 women are judges, prosecutors, defense attorneys, police officers, and soldiers. In government, as of early 2019, women hold 69 of 249 seats in parliament. Of 25 government ministers, four are women. Twelve of the 63 members of the Afghan High Peace Council are women. About 3,000 businesses in the country are owned and operated by women entrepreneurs.

Engaging women in the peace process is about tapping the expertise and legitimacy of Afghan women. These women have expertise in creating jobs, building a strong legal framework, and engaging large groups of Afghans in dialogue. For example, the Afghan Women’s Chamber of Commerce and Industry brings together women business owners from different sectors to advocate for legal reforms that open economic opportunities. Women for Afghan Women runs shelters for those who have been subject to gender-based violence and helps them navigate the legal system.

These women, and many more like them, have been involved in building their communities for years. They understand the situation on the ground in a way that is critical to a peace agreement that protects the rights of women and girls, and also reintegrates Taliban fighters and their sympathizers into the fabric of Afghan society

A stable, prosperous and secure Afghanistan is critical for everyone. Afghan women must speak for themselves, and for their fellow citizens, as part of the current dialogues.

5 Ways to Support Today’s Young Women Leaders

Young women aren’t future women leaders. They are women leaders. Period.

Last month, I participated in two events that drove home that point. First, I spoke at the kick-off event for Gender Balance Consulting, a student-led organization at the University of Pennsylvania’s Wharton School founded to increase its clients’ commitment to gender equality. Second, I moderated a panel on pathways to leadership for young women, cosponsored by the Girls Scouts of the Nation’s Capital, American University’s School of Public Affairs, and my firm, Smash Strategies.

The young women involved in these events are engaged across diverse issues: women’s economic participation, anti-bullying, building leadership. We need their voices in every place where decisions are made. While 56 percent of college students are women, only 40 percent of colleges have women student body presidents. Running for student government is important because those who do are 11 percent more likely to run for political office. (And, forty percent of women currently in Congress were involved in student government.)

We need to value and validate the leadership of these young women and support their work. Here are five ways we can play a role in their success:

1. “If you can’t see it, you can’t be it.” We all know this mantra. Talent and skill matter but so does seeing someone like you as a diplomat, a scientist, a lawyer, a doctor, fill-in-the-blank. Young women need diverse role models, and we need to be accessible to them and tell our stories. Women can learn from men, but men can’t give advice on navigating the workplace (or the world) as a woman. The panel on young women’s leadership featured such a group of speakers. One panelist discussed her challenges being an African-American woman and a corrections officer, another around being a working mom.
2. It’s not only about doing the job well, it’s about claiming credit. Women often don’t get the credit or the visibility as experts we deserve. Young women aren’t always encouraged to promote themselves and don’t hear that many women’s public voices. For example, men dominate the Sunday morning talk shows, filling eight of the 10 most frequent guest seats. And, less than 15 percent of the millions of quotes shared every day are by women and girls. This needs to change. We must encourage young women to write blogs and books, place them as speakers on panels, book them for media appearances, and nominate them for awards. Exposure is a validator.
3. Networks are important to success. Building a network starts from a young age (the school you attended, your sports team). Knowing a lot of people isn’t enough. We can help young women expand their networks by inviting them to events as our guests, by introducing them to others who can open doors, give feedback on ideas, and help find someone to build their skill set. We can coach them on how to ask for advice from others.
4. Confidence can be learned. In the Confidence Code, Katty Kay and Claire Shipman write about the confidence gap: women don’t consider themselves as ready for promotions as men do, predict they’ll do worse on tests, and overall underestimate their abilities. But, research demonstrates that acting confident can build that skill. Getting in the game makes a difference. We need to give constructive feedback to young women and give them opportunities to practice confident behavior. And, we should complement young women for their smarts and accomplishments, not just their looks.
5. We need to engage young men. As young women build their leadership portfolio, it’s important to engage other women and men. The work to empower women can’t be seen as a “zero-sum” game; it must expand opportunity for everyone. Men were about 20 percent of the audience at the Wharton School event, which helps to bring men into the conversation about the need for diversity in business leadership. We can encourage young women to engage young men, but we can do so as well.

Young women are coming into their own as leaders — not only of specific projects and companies — but of a culture that brings out the best in everyone. Together we can expand their reach and propel them further and faster. Let’s do it.

StartUps: Embedding a Focus on Gender From Day One

Businesses ignore women — and a focus on gender — at their peril. Everyone from startup founders to CEOs of Fortune 500 companies needs to promote women’s leadership, create safe and fair workplaces, support and engage women in the community, and ensure that their products and services reflect the differential experiences, and needs, of women and men.

When women’s participation in the labor force increases, GDP rises. When women start businesses, communities flourish. When companies have more gender diversity at the top, they are 21 percent more likely to experience above-average profits.

Startups founded by women are more profitable. According to the Vinetta Project, startups founded by women are 20 percent more likely to be revenue generating and there is a 35 percent higher return on investment (ROI) when financing a company founded by women.

Founding teams that include a woman outperform their all-male peers by 63 percent, according to First Round Capital,comparing performance data in their portfolio over a 10 year period. Women founders create companies targeted at new market niches. Many of the most innovative and promising women-led startups focus on how to manage and ease the time burdens women face. For example, in 2014, Kate Ryder founded Maven Clinic, an online platform connecting consumers with doctors, nurses and other healthcare professionals with appointments in real time and a starting price of $18.

I spoke recently on a panel, “Women=Change,” held during DC Startup Week, a festival of programming for founders and entrepreneurs. The standing-room session addressed how focusing on women and gender can increase profitability and sustainability as well as how to concretely build this approach into business planning and development.

Four of my key takeaways:

Good news: investors are looking to invest more in women-led companies. In 2017, only two percent of venture funding went to women-led startups and ventures. That needs to change. But, more funds are investing in companies led by diverse founders. The Helm plans to only invest in women-led companies, and Backstage Capital announced a $36 million fund investing exclusively in companies led by black women founders.
Building a strong ecosystem is essential. Founders and new ventures need what is called an “ecosystem”: a supportive culture, enabling policies and laws, availability of financial and human capital, venture-friendly markets for products, and a range of institutional and infrastructural supports. In order to create such an ecosystem, government, business, financial institutions, investors and mentors must work together. More good news: there are groups bringing together these key actors, such as BEACON DC, a community-led campaign to make Washington, DC the most influential and supportive city for women entrepreneurs in the United States.
Have tough conversations early. If you have issues with people assuming your male co-founder is in charge, or one of your male colleagues takes credit for your ideas, have that uncomfortable conversation early (and often). Discuss this with your co-founder (or employee) to ensure your leadership role is acknowledged. Be clear about who will represent the firm at conferences, and meetings, and how those presentations will be structured.
Simple actions create a more inclusive culture. Rethink your recruitment and selection process. Job descriptions can be unintentionally biased by using phrases that emphasize an aggressive business culture. Use gender neutral titles, check the use of pronouns, and emphasize your commitment to diversity of all kinds. Hire people whose skill sets complement yours. Post jobs in multiple forums. Commit to the slate of candidates you interview being gender-balanced.

If you can embed this approach into your firm’s culture from day one, you are building for growth and sustainability. These actions can take time and thought, but in the end, will save you from playing catch up.

Gender vs. Women’s Empowerment in Development

In many discussions, the term “gender” is often used interchangeably with “women and girls.” These concepts both get at gender norms and roles, but are different. Here’s a overview of these terms and how they differ. In short, we’ve learned that gender equality is are not just about women or girls, but about the different ways women and men experience their lives, have access to resources and can take advantage of opportunities. It broadens our perspective, so that policies and programs take into account those differential experiences of women and men, and address structural constraints to gender equality. Importantly, taking gender into account also encourages programs to include men and boys – political, business and religious leaders as well as husbands, brothers and fathers – because their gender or social roles will also change.

While “sex” refers to the biological characteristics that define us as female or male, “gender” refers to the economic, political, and cultural attributes and opportunities associated with being male or female. How gender is defined varies among cultures and changes over time.

Gender equality is the concept that all human beings, both men and women, are free to develop their personal talents and abilities and make life choices without the limitations set by stereotypes, rigid gender roles, or prejudices. It does not mean that women and men are the same, but that their rights, responsibilities, and opportunities should not depend on whether they are born male or female.

The role of women and the idea of “gender equality” in development has changed over time. For a very long time, development programs did not take sex or gender into account. Commodities or services, such as food, healthcare or education, were provided by richer countries to developing ones without attention paid to the characteristics of the beneficiaries.

A few decades ago, discussions and program implementers began to take into account that women might have different needs than men and/or might prioritize assistance in a different way. An example — for a long time rice was distributed around the world in 50 lb bags. While most men could haul the bags onto their backs and carry them home, the weight made collection of this food almost impossible for women. A simple change, made at women’s request, made the bags of rice lighter so that women could transport them.

Next, development organizations began to consider how men and women benefited from their programs. For instance, asking if both boys and girls were able to attend school, and what the barriers might be if there weren’t equal attendance rates. Or, if an agriculture program was teaching how to improve crop yields, were both male and female farmers benefiting from that knowledge. If all of the intended beneficiaries were not being reached or the outcomes were not being reached as planned, implementers started asking questions.

In the last ten years, technical experts have moved from a focus on women to gender. What was acknowledged was that in order to “empower” women, their social or gender roles had to change. For example, if the aim of a program is to create more women business owners in order to increase her family’s income and move them out of poverty, then the program cannot focus solely on the female entrepreneurs-to-be. Training women about how to start and run a business is key, no doubt, but the program must also take into account the local laws that prevent women from having access to credit, and, very importantly, how her income will create a new balance of power within her home. We now know that when a woman, a wife, earns her own income it can change the gender roles of both the woman and her husband. If a women begins contributing to family income (when she didn’t before), this can make her husband feel shame that he cannot solely support his family and lead to an increase in violence against her. And the same is true when women learn more about how their bodies function, play a greater role in politics or even stay in school a few more years.

The United States government, particularly the U.S. Agency for International Development (USAID), has kept abreast of this growing field of gender and development just as it has with other technical fields, gaining new knowledge and improving its programs to spend U.S. taxpayer dollars more efficiently as it ends extreme poverty. USAID collaborates with other governments, private companies and implementing partners to know more and do better for women around the world.

While the gap between the number of boys and girls in primary school has been eliminated, the number of women in elected office has increased and the number of women in the formal workforce is higher than it has ever been, now is a good time to remind ourselves about the importance of these issues, how we arrived at this moment and the need to continue this critical work.

SDG Five, Target Four

Within the Sustainable Development Goals (SDGs), or Global Goals, Goal 5 is to achieve gender equality and empower all women and girls. For Goal 5, there are nine targets. In this blog post, we will focus on SDG5 Target 4, which focuses on the value of unpaid care and domestic work and the promotion of shared responsibility within the household and the family.

The prevalence and invisibility of unpaid care work in the U.S. and abroad makes acknowledging and tracking data critical to developing policy solutions. UN Women’s “Progress of the World’s Women Report” acknowledges that “Domestic work makes all other work possible”—and this is true regardless of whether that work comes from domestic workers or unpaid family caregivers. The labor of domestic workers is critical to the function and growth of national and global economies.” (Source)

Unpaid care and domestic work are barriers to reaching gender equality as they reinforce discriminatory gender stereotypes that force women to stay in the home and limits participation in the public sphere, (Source) and contributes to the persistent gender gaps in labor force participation, activity rates, and wages. In terms of numbers, women comprise the majority of domestic workers, accounting for 80 percent of all workers in the sector globally; which means that approximately 55 million women participate in domestic work. (Source) There are at least two million domestic workers in the United States, and most of them are African American or immigrant women.

Around the world, women spend two to ten times more time on unpaid care work than men. (Source) According to a 2014 OECD study, women and men in the United States also spend their time differently. While men spent an average of 19 minutes per day caring for a family member, women spent 41 minutes. While men spent an average of 82 minutes per day doing “routine housework”, women spent 126 minutes. (Source)

One way to recognize and value unpaid care and domestic work is by creating more public services that can take care of the family care and household duties that are now disproportionately done by women. The United States remains the only country in the developed world that does not mandate employers offer paid leave for new mothers, according to the Organization for Economic Cooperation and Development. Twenty-five years ago President Bill Clinton signed the Family and Medical Leave Act, which included a provision giving eligible workers 12 weeks of unpaid leave to care for a new child. (Source) Because of the lack of support at the federal level, states and the private sector are now starting to address the issue. As of May 2018, twenty-one states had pending legislation for paid leave laws, in addition to the five states and District of Columbia that have paid family leave laws already. (Source)

Further, the U.S. Government also does not provide for child care, and quality child care is often very expensive. In a 2016 report, the cost of infant child care in 49 states plus the District of Columbia exceeded seven percent of the state median income for a two-parent family. (Source) Daycare is also often hard to find. A report from the Center for American Progress (CAP), found that 51 percent of the population in 22 states resides in “childcare deserts.” In those neighborhoods, the number of children under age five outnumber available daycare slots more than three to one. (Source)

Another way to reach this target of Goal 5 is through the provision of infrastructure and social protection and the prevention of abuse of those who work in the care sector. Of the 67 million domestic workers worldwide, 60 million are excluded from social security coverage. In the U.S., while the infrastructure for domestic work, such as access to clean water and availability of household appliances, generally exists, laws protecting domestic workers are often not enforced, or domestic workers are excluded from certain legal protections. (Source) As a result, beginning with New York in 2010, eight U.S. states (Hawaii, Illinois, Massachusetts, Connecticut, Nevada, Oregon and California and New York) have passed Domestic Workers’ Bill of Rights, which protect workers from racial discrimination and sexual harassment, provides for one day off a week, and overtime and paid leave. Other states have yet to catch up. (Source)

Finally, in order to reach this SDG target, governments can actively promote shared responsibility for care and domestic work. From what I can find, the U.S. government has never had a campaign to increase the burden sharing for unpaid care and domestic responsibilities. There was a three- year “Make it Work” campaign centered around the 2016 U.S. elections that asked candidates to focus on child care, pre-Kindergarten and elder care; pay transparency and the fight for a higher, national minimum wage; as well as paid family and medical leave, earned sick days, fair scheduling, and workplace fairness for pregnant women. Family Values@Work is a network of coalitions in 21 states working to pass policies that value families at work such as paid sick days and affordable family leave. These policies are not only good for individual women and families, but provide support on a policy level for a more equitable division of labor and family responsibility.