The Smash Index

Campaigns today are multi-million dollar small businesses. They should build in strong policies for diversity and inclusion, and consider gender. The Smash Index is designed to measure how every campaign in the 2020 presidential race addresses gender equality. Every presidential campaign is invited to complete the Index.

Campaigns from both parties will be able to use their Index scores to showcase their gender equality efforts. Voters will be able to use the results to compare the presidential campaigns on specific data points related to gender equality. 

Campaign staff can complete the Index using the form below, or download a PDF version and submit it by email. All campaigns will be scored out of a total of 100 points based on their responses and publicly available information. Campaigns which do not respond will receive a zero.

Submissions are open now. We want every campaign to participate as fully and comprehensively as possible, so if you have any questions, contact us at The full Index results will be released in early 2020.

The Smash Index
Basic information
Employment and management information
Politics and policies information

For more information, contact Smash Strategies at